Written by:
Damjan Jugovic Spajic
Fact checked by:
Alex Windsor
Updated:
January 22, 2024

UK Betting Sites Like bet365

UK Betting Sites Like bet365

In the fast-paced online gambling world, few names have garnered as much recognition and trust among British punters as bet365. Established in 2000 by Denise Coates, bet365 quickly rose to prominence, becoming one of the leading online bookmakers in the United Kingdom.

Over the years, bet365 has solidified its reputation for reliability, innovation, and an unwavering commitment to providing an unparalleled betting experience to its users. As of today, bet365 continues to dominate the online betting industry, boasting an astounding average of 171.6 million monthly visits .

However, as the landscape of online betting evolves, many other platforms have emerged, each seeking to challenge bet365’s supremacy and cater to the diverse preferences of modern bettors. This article delves into the exciting world of UK best betting sites similar to bet365. We explore the top contenders that have gained popularity and captured the attention of discerning bettors nationwide.

We’ll evaluate the distinctive features, betting choices, promotions, and overall user experience of the top UK betting sites akin to bet365. This will give you valuable insights into choosing the ideal platform aligned with your preferences and betting goals.

List of Alternatives to bet365

BetVictor UK

4.5/5
  • £5 Minimum Deposit
  • Fantastic betting app
  • Sports betting & Casino
  • Amazing bet builder
Bet £10, Get £40 In Bets
Play Now
18+ New customers only. Opt in, bet £10+ at odds 2.00+, in 7 days. No cash out. Get 3x £10 Free Bets on selected events. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonuses expiry. Card payments only. T&Cs apply, see below. begambleaware.org

Ladbrokes UK

4.4/5
  • £5 Minimum Deposit
  • Huge choice of betting options
  • Cash out feature
  • Top live streaming service
Bet £5, Get £20 In Free Bets
Play Now
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

betway UK

4.3/5
  • £5 Minimum Deposit
  • Amazing betting app
  • Daily promos + Odds boosts
  • Diverse betting markets
£30 Matched Free Bet
Play Now
New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply.

Betfred UK

4.2/5
  • £5 Minimum Deposit
  • Amazing welcome offer
  • Fantastic streaming service
  • Top football betting offers
Stake £10, Get £40 In Bonuses
Play Now
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

William Hill UK

4/5
  • £5 Minimum Deposit
  • Cash Out & In Play Betting
  • Acca insurance + live streaming
  • Huge betting market choice
Bet £10, Get £30 In Free Bets
Play Now
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

If you’re seeking appealing alternatives to bet365 that offer unique features, competitive odds, and an immersive betting experience, look no further. Below, we have provided overviews of some of the best competitor betting sites to bet365 minimum deposit, each providing a different blend of markets, promotions, and user-friendly interfaces.

1. Unibet

Unibet UK Homepage

With a history dating back to 1997, Unibet has established itself as a reputable betting site. Football enthusiasts are treated to competitive betting odds that rival the lines offered by bet365, making Unibet a go-to platform for football wagering.

Multiple special offers cater to regular sports and racing bettors, such as money back if a horse is selected to win finishes within the top 3 and odds boost on major tournaments like the World Cup. The welcome offer on Unibet is also one of the best we discovered, with lovers of the sport eligible to receive up to a £40 refund if their first sports or horse racing bet loses.

The customer service on this betting site is top-notch, setting it apart with various support options, including live chat, email, and a phone line. Unibet also hosts a thriving sports community where users can connect with fellow bettors to get quick help for common issues.

2. Betway

Betway UK Lobby

Betway’s user-friendly and intuitive interface offers a notable edge over bet365, providing a seamless betting experience. The platform’s well-designed layout and easy navigation ensure effortless access to various markets and betting tools.

Besides the ease of navigation, Betway’s extensive coverage of eSports rivals that of bet365. The eSports betting section boasts favorite standard bet types and market specials for tournaments of popular games like CS:GO, Dota 2, and League of Legends. Punters can also immerse themselves in the excitement of live-streaming these eSports events, enhancing their betting experience.

Additionally, Betway stands out with its £30 matched free bet welcome bonus that can be activated if a player’s first acca on the platform loses. The Betway Boosts and Bet Your Way features also allow punters to customize bets, offering an edge in personalization.

betway UK

4.3/5
  • £5 Minimum Deposit
  • Amazing betting app
  • Daily promos + Odds boosts
  • Diverse betting markets
£30 Matched Free Bet
Play Now
New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply.

3. Betfair

Betfair UK Homepage

Betfair is a unique alternative to bet365 due to its betting exchange model. This betting exchange feature allows users to back or lay bets, providing an innovative peer-to-peer betting experience. Additionally, Betfair shines with its lower minimum withdrawal amount, which stands at £0.01. However, the £20 free bets welcome bonus on Betfair is lesser than the £30 free bet on offer at bet365.

Betfair’s Cash Out and Acca Edge features offer bettors more control and insurance. Customers can secure their profits or cut their losses by using the Betfair full or partial Cashout features at any point during a match or event, and this provides an advantage over traditional bookmakers like bet365. If you’re facing account suspension issues on Betfair, check out our guide.

4. William Hill

William Hill UK Lobby

If you seek frequent promotions and boosted odds on safe bets across various betting markets, William Hill proves to be an unmissable alternative. William Hill holds the edge with its attractive promotions for current users, creating opportunities to obtain complementary bets.

The sportsbook’s Epic Odds weekly promotion elevates nearly certain outcomes to even odds, offering great value (maximum bet £10). Moreover, the platform’s #YourOdds feature makes it possible for customers to directly message the bookmaker, either through the app or its social media platforms, to request odds on any bet combo that isn’t available on the site, providing a level of customization that is a step above the bet365’s Bet Builder.

Beyond its extensive betting market, William Hill stands out for its dedication to promoting responsible gaming practices. The platform houses many safe gambling tools, such as deposit limits, product blocking, session time reminders, timeouts, self-exclusion, and account closure, to ensure a secure user betting environment.

William Hill UK

4/5
  • £5 Minimum Deposit
  • Cash Out & In Play Betting
  • Acca insurance + live streaming
  • Huge betting market choice
Bet £10, Get £30 In Free Bets
Play Now
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

5. Ladbrokes

Ladbrokers UK Lobby

With a rich history dating back to 1886, Ladbrokes has become a trusted name in the UK betting industry. The Ladbrokes sportsbook excels in its football prop betting markets, offering diverse options like player shots and passes for bettors to explore.

Ladbrokes welcomes new customers with a £20 free bet bonus, requiring a lower minimum bet of £5, compared to bet365’s £10 requirement.

What sets Ladbrokes apart from bet365 is the platform’s unique loyalty program, the Grids Reward Card Scheme. Loyal Ladbrokes customers who qualify for this scheme can access discounts at participating pubs, restaurants, cinemas, UK racecourses, and online shops. The scheme offers opportunities to win unforgettable experiences and prizes. Also, it simplifies deposit and withdrawal processes, allowing users to access their online bankroll at any Ladbrokes shop.

Ladbrokes UK

4.4/5
  • £5 Minimum Deposit
  • Huge choice of betting options
  • Cash out feature
  • Top live streaming service
Bet £5, Get £20 In Free Bets
Play Now
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

6. BetVictor

BetVictor UK Lobby

BetVictor’s mobile app is a superb alternative to bet365, offering a seamless betting experience compatible with iOS and Android devices. App users can access all betting markets and tools available on the BetVictor website, ensuring a comprehensive mobile betting journey.

Besides an extensive range of sports markets, BetVictor impresses with various major and minor betting options across different sports and tournaments, catering to diverse interests. Football enthusiasts will especially appreciate the opportunity to build bets on this betting site with less popular markets, such as corners and the total number of cards shown in a match.

The BetVictor Price It Up feature is also a unique highlight. It enables users to create acca bets by combining various betting markets or choosing from pre-made bets, enhancing bet customization.

BetVictor UK

4.5/5
  • £5 Minimum Deposit
  • Fantastic betting app
  • Sports betting & Casino
  • Amazing bet builder
Bet £10, Get £40 In Bets
Play Now
18+ New customers only. Opt in, bet £10+ at odds 2.00+, in 7 days. No cash out. Get 3x £10 Free Bets on selected events. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonuses expiry. Card payments only. T&Cs apply, see below. begambleaware.org

7. BetFred

BetFred UK Lobby

BetFred is an industry leader when it comes to existing customer offers, and this makes it an excellent alternative to bet365. Notable offers on this online betting site include the Double Delight & Hattrick Heaven for football matches and several horse racing promotions, such as the Extra Race Places and Super Extra Race Places, which provide continuous value to users.

BetFred also offers regular Free Bet incentives for football and horse racing events, giving users extra chances to win without added risk. The platform’s acca insurance feature ensures players can get up to £10 if their 5-fold football accumulator loses by just one selection, thus providing a safety net. And to cap it off, BetFred currently offers one of the most competitive football betting odds among UK bookmakers.

Betfred UK

4.2/5
  • £5 Minimum Deposit
  • Amazing welcome offer
  • Fantastic streaming service
  • Top football betting offers
Stake £10, Get £40 In Bonuses
Play Now
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

8. Coral

Coral UK Lobby

The Coral platform is a haven for free bet enthusiasts, surpassing bet365 in rewarding users with freebies. Beyond the £20 free bet for new customers, Coral offers promotions where correct predictions on select football matches grant free bets that can get as high as £100. Users can also pick up daily free bets by logging in daily and using the free-to-play Coral rewards grabber to win a £1 free bet that can be used on any sport.

Horse racing bettors revel in Coral’s racing super series promo, sharing a £25,000 jackpot for free. The main requirement for this promotion is to pick a horse to place in seven different races, with users that make successful selections winning a share of the jackpot.

Coral’s free bets boast reasonable expiration periods and low wagering requirements. Also, most of the free promotions on Coral don’t require special commitments, with users only needing to opt in once. Users can maximize these bonuses with the Coral odds booster and build-your-bet features on this excellent sports betting website.

9. Bwin

Bwin UK Lobby

The Bwin sportsbook prioritizes football betting, as evidenced by the homepage, which instantly introduces users to ongoing and upcoming football matches, making it a viable bet365 alternative for those looking to wager on the UK’s most popular sport.

Beyond the football-centered focus of the Bwin homepage, a deeper dive into the platform’s football market reveals a variety of betting options, which include popular options such as regular match result bets, handicaps, and goal overs/under, as well as special halftime bets and multiple combo options. Customers can bet these lines on tournaments worldwide, including less popular leagues such as the Austrian and Brazilian leagues.

The platform offers regularly updated Enhanced Accas for the biggest matches of the day. These enhanced Accas provide lucrative price boosts on several popular combinations for various matches, with the odds higher than what would be gotten were each selection made separately.

10. Skybet

Skybet UK Lobby

Founded in 2001, SkyBet has emerged as a strong competitor with a history of innovation. While bet365’s app is highly regarded as the best, SkyBet’s mobile app holds its ground with quick loading times, an uncomplicated layout, and easy navigation, providing an excellent mobile betting experience. Most features and betting markets on the website are equally accessible via the mobile app, ensuring a smooth transition between platforms.

Like bet365, new users of the Skybet platform are entitled to enjoy up to £30 in free sports bets. However, contrary to the other options on this list, including bet365, new customers must make just a 5p qualifying bet to claim this free bet, thus providing better value.

SkyBet’s innovative group betting feature adds a social element to the betting experience. Users can create groups, invite friends, build accumulators, bet online, and track outcomes in real-time via SkyBet in-play markets.

Why Look for Similar Sites?

bet365 has undoubtedly earned its reputation as one of the UK’s most popular and trusted online betting sites. However, there are several reasons why avid bettors might be interested in exploring alternatives to the renowned platform.

Firstly, these alternative platforms offer more diverse betting options at timesthat may cater to specific niche interests not extensively covered on bet365. Whether it’s niche sports, unconventional bet types, or emerging eSports markets, bettors can find platforms that align with their unique preferences at any of our recommended alternatives.

Also, another main attraction of exploring alternative sites is the availability of varied welcome bonuses and free bet offers. Each platform often crafts distinct promotions tailored to new customers, allowing you to maximize your betting budget and experiment with different sites without financial risks.

Beyond features, user experience plays a crucial role in the online betting world. While bet365 is known for its user-friendly interface, alternative sites may offer even more intuitive layouts or faster loading times, enhancing the overall betting journey for users.

How We Selected These Alternatives

BetVictor UK

4.5/5
  • £5 Minimum Deposit
  • Fantastic betting app
  • Sports betting & Casino
  • Amazing bet builder
Bet £10, Get £40 In Bets
Play Now
18+ New customers only. Opt in, bet £10+ at odds 2.00+, in 7 days. No cash out. Get 3x £10 Free Bets on selected events. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonuses expiry. Card payments only. T&Cs apply, see below. begambleaware.org

Ladbrokes UK

4.4/5
  • £5 Minimum Deposit
  • Huge choice of betting options
  • Cash out feature
  • Top live streaming service
Bet £5, Get £20 In Free Bets
Play Now
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

betway UK

4.3/5
  • £5 Minimum Deposit
  • Amazing betting app
  • Daily promos + Odds boosts
  • Diverse betting markets
£30 Matched Free Bet
Play Now
New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply.

Betfred UK

4.2/5
  • £5 Minimum Deposit
  • Amazing welcome offer
  • Fantastic streaming service
  • Top football betting offers
Stake £10, Get £40 In Bonuses
Play Now
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

William Hill UK

4/5
  • £5 Minimum Deposit
  • Cash Out & In Play Betting
  • Acca insurance + live streaming
  • Huge betting market choice
Bet £10, Get £30 In Free Bets
Play Now
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

The process of selecting betting sites similar to bet365 involved a rigorous evaluation of critical metrics and standout features that align with the high standards set by the renowned platform. To ensure that these alternatives are comparable to bet365, we focused on the following critical factors:

Diverse Betting Options

bet365 is known for its extensive range of betting markets, covering various sports and events. Similarly, our chosen alternatives, such as Betway, Unibet, and William Hill, offer an impressive selection of sports betting options. From famous sports like football and horse racing to niche markets and emerging eSports, these best online betting sites cater to the diverse preferences of UK sports bettors.

Competitive Odds and Promotions

bet365 consistently offers competitive odds and enticing promotions to enhance the betting experience for its users. Our selected alternatives, including Betfair, Ladbrokes, and BetVictor, follow suit with attractive odds and frequent promotions. These gambling sites strive to deliver the best possible odds to give punters a competitive edge.

User-Friendly Interface and Mobile Compatibility

bet365’s user-friendly interface and seamless mobile app contribute to its popularity among bettors. The alternatives, like Coral, Betway, and SkyBet, boast intuitive designs and user-friendly platforms that allow for easy navigation and betting convenience on desktop and mobile devices.

Unique Bet Builders and Features

bet365’s bet builder feature allows users to create personalized bets based on their predictions. Likewise, the majority of the alternative sites offer innovative bet builder tools, enabling punters to craft custom bets tailored to their preferences. These unique features empower users with more control over their bets.

Licensing and Regulation

bet365’s adherence to the strict regulations the UKGC sets ensures a safe and secure betting environment. Similarly, all our chosen alternatives are licensed by the UK Gambling Commission, offering users peace of mind while betting.

Which Is the Biggest Competitor to bet365?

Unibet has emerged as bet365’s biggest competitor, gaining popularity among UK bettors due to its diverse betting options and competitive odds. Both platforms offer user-friendly mobile apps, with bet365’s app being highly regarded as the best. In contrast, Unibet’s app remains strong with smooth operation and easy navigation. In terms of features, bet365 boasts an extensive range of markets (40+).

At the same time, Unibet offers an impressive array of markets (35+) that compete favorably. While bet365’s welcome offer includes Bet Credits up to £30, Unibet entices new users with a risk-free £40 Money Back if the first bet loses. Unibet also shines with regular promotions for existing customers, providing consistent value through money back on horse bets and odds boosts on significant tournaments.

Overview of bet365 and its Alternatives

Below, we provide an overview of Bet365 and its carefully selected alternatives, highlighting key metrics such as:

🌐Betting Site#️⃣Number of Markets💷Minimum Deposit💷Minimum Withdrawal🎁Welcome Bonus📜License⭐Special Features
bet36540+£5£5Bet £10 and get £30 in bonus betsUKGCCashout, Live Streaming, Bet Builder
Betway30+£5£5£30 matched free bet on first acca losesUKGCBetway boosts, Bet Your Way, Free Bet Club
Unibet35+£5£10Up to £40 Money Back bonus if your first bet losesUKGCBet Builder, Odds Boost, In-Play Free Bet Club
Betfair15+£5£0.01Up to £20 in free betsUKGCBetting Exchange, Cash Out, Acca Edge
William Hill35+£5£5Up to £30 in free betsUKGC#YourOdds, Flash Odds, Live Streaming
Ladbrokes40+£5£5Bet £5 and get £20 in free betsUKGCOdds Boost, Daily Price Boosts, Live Streaming
BetVictor25+£10£5Bet £20 and get £40 in free football betsUKGCPrice It Up, Bet Builder, Cashout
Betfred25+£10£5Bet £10 and get £30 in free betsUKGCDouble Delight & Hattrick Heaven, In-Play Betting
Coral45+£5£5Win a £20 free betUKGCBuild Your Bet, Coral Connect, Football Jackpot
Bwin35+£10£10£20 backup betUKGCBet Builder, Enhanced Accas, Cashout
Skybet35+£5£10Get £30 in free betsUKGCSuper6, RequestABet, In-Play Betting

Note that these minimum deposit and withdrawal limits are the overall minimums, meaning specific limits vary depending on the chosen payment method.

FAQs

  • Which site is better than bet365?
    The best site among bet365 alternatives varies based on individual preferences. Customers can generally choose Unibet for competitive odds, Betfair for its betting exchange, Ladbrokes for football props, and Betway for a user-friendly betting interface.
  • Who are bet365 top competitors?
    Bet365's top competitors include Betway, Unibet, Betfair, William Hill, Ladbrokes, BetVictor, BetFred, Coral, Bwin, and SkyBet.
  • What is a good alternative to bet365?
    An excellent alternative to bet365 depends on individual preferences. Betway is a popular choice for its extensive sports markets and user-friendly platform. Unibet offers competitive odds and innovative features. William Hill is a reliable option with diverse betting options. Ultimately, the best alternative varies based on your specific betting needs.
  • Is there a site with better odds than bet365 in the UK?
    While bet365 offers competitive odds, some alternatives occasionally provide better odds for specific events. Top betting sites like Betfair, BetVictor, and Unibet are known for their focus on offering improved odds on specific sports or markets.
AUTHOR
Damjan Jugovic Spajic

A soccer and eSports fan who always roots for the worst possible teams, Damjan is a resident writer and contributor at Minimum Deposit Betting Sites. With over 5 years of experience in the online casino and sports betting industry, he largely focuses on writing reviews and testing out bookmaker transaction processes.